Only The Bold
Only The Bold Collection is more than just fashion – it’s a movement. It’s for those who believe in making bold moves, and are bold about good values. When you wear Only The Bold Collection, you’re not just wearing clothes; you’re wearing your values, your beliefs, and your commitment to taking bold steps.

Only the Bold
When we set out to create the Only The Bold Collection, we knew it had to be more than just clothing.
We wanted to design something that reminds you every time you wear it that you’re not just putting on a shirt—you’re standing up for what you believe in.
Because only the bold can change the world

GIRD IS GOOD
GIRD IS BOLD
We're changing the world by enabling the bold expression of good values.
ONLY THE BOLD CAN CHANGE THE WORLD
We produce essential expressive products that inspire. We build a deeply connected community of customers. We tell great stories and build a product ecosystem that thrives on the four unifiers of sports, love, games and music.

We’re enabling the bold expression of good values. #OnlyTheBold

Our products are essential and expressive, designed to inspire

We're building a deeply connected community of like-minded individuals.

Our mode of expression is simple and easy to recognise and duplicate.

GIRD IS CUSTOM; MAKE IT YOURS
It doesn't get more personal than this. Create your own caption on your shirt and say it boldly with your chest.
Make a bold statement with our custom shirts. Add your own caption and let your chest do the talking!